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Press conferences, interviewing important public idols and
unrelenting deadlines are the responsibilities of the professional
reporter. Most reporters are busy from the moment they receive
their story assignment until the story goes to press.
In contrast, the high school reporter's job isn't as hectic.
We normally have a leisurely week or two to research and finish
our stories and our livelihood doesn't depend on our consistent
writing ability, at least not yet. We do have deadlines and
sometimes interview high-profile people, but we don't actually
attend too many press conferences. So when I was invited to
KVBC studios for an Olympic press conference, I wasn't sure
what to expect.
When I arrived at Channel 3, the foyer was decorated beautifully
with antique-looking furniture; paintings; rich, thick carpet
and tasteful wallpaper. I was expecting the functional-but
drab, office-like atmosphere associated with most newspaper
buildings, so I felt way underdressed in jeans and t-shirt.
After climbing the spiral staircase, I entered the conference
room and sat in a large leather chair. At this point, I knew
this was going to be a great press conference. Having recently
broken my arm (I won't say how), I readied my tape recorder
and settled in among the other ten chairs surrounding a huge
conference table. Across the room was a big screen television
hooked to the Internet because the actual Olympic press conference
was being held in Salt Lake City, and this was the next best
thing to being there.
As two more reporters arrived, we were each given a press-packet
of information about the Olympics and the press conference
got underway. The packet answered all the questions I had
thought of in its "Frequently Asked Questions" section,
so I got a little nervous wondering what I should do or what
kind of questions I should ask or if I should just keep quiet.
I was afraid that I would sound very unintelligent and naïve.
NBC Sports and Olympics Chairman Dick Ebersol and other
media notables gave briefings about security, camera placement,
technology that would be used to broadcast the games, and
why some events would be aired live while others would be
recorded and aired later. Reporters from all over the US phoned
in questions, most of them dealing with air times and how
security was being handled in the wake of Sept. 11.
Since the Olympics are stateside, NBC will broadcast more
live events and create fewer athlete feature stories. While
Sydney relied heavily upon feature stories to fill airtime
created by the time difference, NBC will rely more on short
features and commentators to give background information and
perspective on athletes and events. While the events will
be broadcast live to the East Coast, the West Coast will see
pre-recorded major games so that advertisers will have benefit
of more viewers. Airtime will be from 8-11:30 p.m.
Security will be ultra-tight so Olympians can be safe, and
spectators should travel lightly to avoid long lines at security
check points.
Commentators emphasized that each of the former Olympics
has had its own story and that this year's Olympics would
be no different. This year's big Olympic story will eventually
reveal itself, and reporters will just have to look for it.
This seemed like sound advice for any story.
Reporters were only allowed one question, so I learned the
importance of doing prior research so that I could have had
a valuable question to ask. In the future, I'll know what
to expect and I'll be ready, even if I still have a broken
arm.
-Return to February 2002 Issue-
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